Member reflections on 35 Years of the Society

//Member reflections on 35 Years of the Society

Member reflections on 35 Years of the Society

In 2018, the Scotch Malt Whisky Society has been celebrating 35 years as a whisky club, bringing people together through the appreciation, enjoyment, and community of fine dramming on great spirit. While we’ve seen a lot of changes in 35 years, or 16 years for the Australian chapter, some things never change: we are still bottling only the most rigorously panel-approved single cask spirits on earth, we are still bottling always at cask strength, and we’re still true to our ethos of bottling single casks. While we’ll see a few experiments, oddities, member-approval ideas and more, our dedication to wanting to provide an incredible member experience never wanes.

In my travels as Ambassador for the Society, I’m constantly in awe of some of the stories I hear from members who’ve been involved a lot longer than I have. I took some time recently in celebration of our 35 years as a club, to talk to some members and what makes them tick, what their “aha” moments were along the way, and what they love about being involved in the Society:

“I have not been with the SMWS right from the start but I’ve been a member for 20 years.”

“I was first interdicted to the SMWS by a friend in Edinburgh and it was an ‘aha’ moment as I had never drunk a cask strength whisky before. A totally different beast in every way you simply do not understand mouthfeel and texture until you drink a cask strength whisky. Over the decades I had many an excellent SMWS dram… actually, I’ve never had a bad one. Keep up the great work!”

Franz Scheurer, Spirits Editor, WINE Magazine, Society Member Since 1998.

“As much as I love whisky for the aromas and flavours, no whisky drinking experience is complete without the people and the stories that go with it.”

“During my time with the SMWS, the member experience has gone from strength to strength. Some highlights are ‘Guess the Whisky’, ‘Flavour Behaviour’, and the AMWTC (Whisky Champs) of course. When Partner Bars began to receive new releases in advance, I organised a group to attend what was affectionately dubbed “Outturn Day” prior to the First Friday: each month the banter is electric and the enthusiasm is palpable. Through the Society, I have met so many wonderful people, sharing an interest and a knowledge that seemingly has no end.

Better still, it goes well beyond Australia. I have visited as many partner bars as possible, having chatted about favourite cask numbers and the elaborate tasting notes with other members in the UK, France, Germany and Japan. I have been welcomed to Hogmanay celebrations at the Queen Street members rooms in Edinburgh, and completed several pilgrimages to the Vaults in Leith. Wherever you go, and whatever your favourite dram, when you are with members of the Society you are united by a common bond. When I signed up as a member, they told me it was a truly global society. They weren’t lying.

I am an independent bottling tragic, primarily because I like to constantly explore new flavour profiles and if it’s different, I’ll try it. I would not say that access to amazing casks has increased during my time (as each cask is panel approved, unique and worth trying) but some I have seen are very memorable. Certain very special casks include 35.144, 73.83, 119.14, 127.44, 25.67, 33.133, 128.6, 66.82, 50.92 and 21.27 but the list goes on. With each new month, the bottle archive grows and so does my passion for the Society. Some people lament that each cask is different and once it’s gone, it will not be seen again. To me that’s part of the adventure, a snapshot of time, and it means there will always be something to intrigue and excite. That is why I will always be a member of the Society.”

Alex Moores, SMWS Member Since 2012.

“The real ‘aha’ moment for me with the SMWS was when Jules and I first attended their SMWS Christmas dinner at the Atheneum Club on Collins St in Melbourne hosted by Chris Barnes and Lucy.”

“The people we met at our table were so welcoming, we had great chat all night, Chris spoke of catching the haggis which ran away and even went swimming in the roof top pool before he could catch it for us! Another gentleman did a full addressing of the haggis. It was a fantastically official yet heartwarming event (and the first time I’d enjoyed drinking whisky with my dinner, something which is truly underrated) and the beginning of our journey with the SMWS and Whisky & Alement more than five years ago.

It was then in 2012 when Jules and I visited the Vaults in Leith for the first time and getting an incredible sense of history and international spread of the Society.

A really incredible part for us at Whisky & Alement was then filling the Never Ending Cask – Jules and Chris filled this out the back of Chris Barnes’ house, and I’ll never forget the smiles on our faces the first time we tasted it! What fun it was when we first poured for customers, their delight at seeing whisky being pulled directly from a cask, and the look on their faces when they first put it to their lips and realised how delicious it was!

In 2015 it was welcoming Mr. Matt Bailey – Always laughing, always tasting, always pushing the boundaries, we were so excited to welcome Bailey to the SMWS and it signalled modern changes that welcomed a younger clientele to the Australian Branch!

In 2017 it was visiting the renovated Queen Street location and enjoying another whisky degustation with Neil Aitken and Euan Campbell. Sitting down with Kai Ivalo in the Vaults tasting room and selecting the Whisky & Alement cask will be a moment I will remember forever!

And in 2018, winning the Australian Malt Whisky Tasting Championships was an incredible surprise and honour.”

Brooke Hayman, Co-Founder Whisky & Alement, Melbourne Whisky Room, Society Member Since 2011.

2018-08-01T11:32:25+00:00

About the Author:

Matt Bailey is the National Ambassador and Development Manager for the Scotch Malt Whisky Society Australia. He's tirelessly trying to meet every member and share a dram with you all.

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